This course is designed to give the Chinese trade and consumers a deeper understanding and familiarity with AlUla as a new and high-end destination, so they can achieve this ‘local guide’ and ‘storyteller’ level of expert ability, and help to promote AlUla’s long-term development in the Chinese market.” Rawi in Arabic means ‘local guide’ or ‘storyteller’. “An always-on online training course was the most suitable solution, so we launched the Experience AlUla International Rawi Program. We are now providing additional destination knowledge, products, travel services, and commercial resources, to stimulate Chinese travel sales channels to promote and get ready to sell AlUla,” says Huang. “To establish the brand image and influence of this treasure in the desert of northwestern Saudi Arabia, and to welcome the recovery of international tourism, we need to go deeper with working with the travel trade. Within just a few weeks, the educational, interactive, and entertaining mini-program had attracted 10,454 page views, and participation by nearly 200 travel trade professionals. To grow AlUla’s popularity even more with the Chinese market and ensure it remains one of the most attractive destinations in the Middle East for Chinese visitors post-pandemic, the Royal Commission of AlUla worked with Dragon Trail to launch the Experience AlUla International Rawi Program as a WeChat B2B mini-program at the start of November 2021. According to James Huang, General Manager of Experience AlUla China, this destination is particularly appealing to Chinese visitors because of its historic heritage, immersive cultural atmosphere, luxurious hospitality, and the fact that it’s “virgin territory” for most world travelers. For Chinese citizens, visas are available on arrival, or through Saudi Arabia’s e-visa system.Ī 2019 survey revealed that AlUla, a historic oasis town on the ancient Incense Road, located in northwestern Saudi Arabia, was the top destination choice in the Arab world for a third of Chinese tourists under the age of 35. In the three months that followed, China quickly became its largest source market, accounting for 22% of inbound visitors, according to the Saudi Commission for Tourism and National Heritage. In September 2019, Saudi Arabia opened to international tourism. AlUla is home to Saudi Arabia’s first UNESCO World Heritage Site, the ancient city of Hegra
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |